Сучасна винна етикетка з’явилася після 17 століття . ранні етикетки для вина, були одиночними за функцією та простими за стилем ., більшість із них складалися з декількох слів, і, щонайменше year. Proud French people even think that their wines are number one in the world, and there is no need to spend energy on wine labels. In the Bordeaux region of France, it was not until the beginning of the last century that winery owners began to design their own wine labels. Before that, wines were sold in barrels to wine merchants, who cultivated, bottled and sold them. In 1924, Chteau Mouton Rothschild, to commemorate the first bottle of finished wine, the owner of the winery, Baron Philippe de Rothschild specially invited the famous poster artist, Jean Carly designed a brand new label for this year's wine, pioneering the artistic design of wine labels.
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